Illinois REALTORS® Professional Standards often gets inquiries about advertising guidelines.
That’s because there are many state and Code of Ethics rules REALTORS® need to follow. Not following these rules can cause headaches, and even result in fines.
Illinois REALTORS® offers a guide which gives the basics of what you can and can’t do. Developed by Illinois REALTORS® Rebecca Carraher, who handles the Ethics Citation and the Ombudsman programs, the guide has a page devoted to best practices, and another section devoted to practices to stay away from.
You can download the brochure at the association’s website if you are a member in the association’s Pro Standards Toolkit.