The term “disruption” seems to be everywhere these days, but REALTORS® who learn how to address and adapt to the changes in today’s real estate industry will succeed.
Nobu Hata and Harrison Beacher shared their insights on how to confront and thrive with the shifts in the Illinois YPN program, “Disrupt Yourself,” on Monday in Springfield.
Hata is the National Association of REALTORS®’ Director of Industry Outreach. Beacher serves on the National Association of REALTOR® YPN Advisory Board and is a Washington D.C. area REALTOR® with Keller Williams Capital Properties.
Hata urged REALTORS® to disrupt themselves by learning how to better use technology, think bigger, provide personalized service and humanize their brand.
“The more you can give people aha moments the better,” he said.
Buying a home can be one of the biggest, and most emotional, financial purchases of a person’s life and REALTORS® can set themselves apart by being able to quickly and concisely convey their value to consumers, and on the technology platforms they are using, Hata said.
“I don’t care how young or old you are, if you’re using 3,000 words to convey value in what you do, who you are and how you do it, you’re losing,” he said.
Consumers want to know what REALTORS® can do for them in the home buying and selling transaction and REALTORS® need to tell their story easily and often, Hata said.
Beacher said REALTORS® need to take stock of the industry changes already happening and be proactive. He offered a few tips for doing that including:
- Know where your money is going and be prepared to streamline finances. Cut costs, analyze your business budget and don’t be tempted by every new gadget or service.
- Invest in relationships and people. The best defense in a market shift is talking to people, Beacher said. Pay special attention to the VIP contacts who already send business your way.
- Make the home buying and selling process about your clients and sphere. Make it a daily habit to reach out to them and maintain connections.