The strength of Illinois REALTORS® Member Outreach Team is its ability to go where our members are and connect with them around the state.

A global pandemic coupled with a statewide stay-at-home order might not seem conducive to outreach, but the crisis – along with a little tech-savvy – led to some of the most highly attended, content-rich and impactful Outreach meetings ever conducted.

“The crisis – along with a little tech-savvy – led to some of the most highly attended, content-rich and impactful Outreach meetings ever conducted.”

Just like our REALTOR® members across the state, the Outreach team quickly pivoted from in-person presentations and events to live, virtual updates on multiple platforms including Zoom, Google Hangouts, Microsoft Teams and BlueJeans.

The demand for accurate, trustworthy information was extremely high at every stage of the crisis and in just a few short weeks, the Outreach team connected with thousands of REALTOR® members through virtual office meetings, company town halls and local association online member meetings.

The entire Illinois REALTORS® team was able to effectively influence policy, interpret new legal situations and synthesize vast amounts of information from multiple sources into easily digestible formats in three key areas:

  • Practical: The Outreach team shared well-researched and vetted information regarding the state’s stay-at-home order and guidance on how REALTORS® could continue to operate their businesses in compliance with health and safety regulations.
  • Advocacy: Members learned about our advocacy victories including: ensuring real estate was deemed an essential business, temporarily allowing remote notarization and local governments continuing to issue transfer stamps so real estate transactions could get to closing.
  • Resources: The Outreach team connected members with FAQs produced by the Illinois REALTORS® legal team and the National Association of REALTORS® including guidance on Pandemic Unemployment Assistance (PUA) and Small Business Loan Programs.

Whether the Outreach team is responding to a global crisis with localized practical information or simply navigating industry updates and changes in so-called “normal” times, the Outreach team goes the “last mile” to ensure that REALTOR® benefits are reaching as many members as possible.

If we can allow that some good can come out of a crisis, many more Illinois REALTORS® now understand the importance of REALTOR® advocacy and what it means to say #ThatsWhoWeR.