Description
This course provides 4 Elective CE credits.
COURSE DESCRIPTION:
Consumers expect real estate professionals to take advantage of technology advances to serve their needs. Whether working for buyers or sellers, licensees who don’t have a grasp of everyday technology tools will be left behind. But technology comes with risks: data breaches, breaches in confidentiality, and inadvertent violations of advertising law. This course helps licensees meet consumer demand for technology tools while minimizing risks to themselves and their clients, when working online.
Course highlights include:
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An overview of how consumers—and agents and agencies—are using social media and how this is impacting the real estate industry.
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A detailed discussion of how to use various social media platforms—including Twitter, Facebook, LinkedIn, YouTube, and Pinterest—in the service of clients while minimizing risk and remaining in legal compliance.
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