Digital cameras and online editing software have made it easier than ever to create your own videos, but you can’t rely on technology to do everything for you. You still need to know the basics of shooting good video. The article, “The Basics for Better Video” in the July issue of Illinois REALTOR® Magazine offers some simple tips to help you get started including:

  1. Look for the light. Turn on all the lights in the home for optimum light. When shooting outdoors, make sure the sun is behind you.
  2. Use an external microphone for better audio. If you don’t have a camera with an external microphone jack, consider recording your audio later or simply skip it and opt for images with music or no sound.
  3. Keep it short. Some say videos should last one to two minutes max to keep the attention of Internet surfers. Consider featuring two videos for your listing: a 30-second overview or “quick look” plus an option to view a longer video with more in-depth coverage.
  4. Keep your file size down. When shooting for the Web you’ll want to keep the file size down and a good way to do that is shoot close-ups of the subject and have as little background movement as possible. The file compresses to a smaller size when there is less movement in the video.