Importance of the American Dream

Homeownership is a financial investment that allows people to build equity, generational stability and wealth. Homeownership also is a way to build neighborhood stability, economic opportunity and educational achievement. But for too long that promise of homeownership and all that it can mean haven’t been available to all Americans equally.

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What is the American Dream of Homeownership?

The phrase, and the principles behind it, will be the guiding force behind everything Illinois REALTORS® does this year, from political advocacy efforts in Springfield to fighting to end discriminatory appraisal practices to increasing diversity and inclusion within the industry. The American Dream also builds on the association’s program foundation of ROI (Revitalize, Opportunity and Influence).

Illinois REALTORS® is working to create the opportunity for everyone to achieve the American Dream of homeownership. Illinois REALTORS® will be working to increase affordability and equity in housing throughout Illinois so that EVERYONE has the opportunity to own a home regardless of where they live, their socio-economic background or their ethnicity.

REALTORS® are the key

As we work to expand the American Dream to everyone, REALTORS® are essential to making that happen. You aren’t just the voice of real estate in Illinois, you are also problem solvers who want to make a difference. Working to make sure everyone can find a home of their own is at the heart of everything REALTORS® do.

In 2019, the National Association of REALTORS® launched its “That’s Who We R” campaign and showcased REALTORS’® role helping Americans realize homeownership. With “Everyone Deserves the American Dream,” we also champion REALTORS’® role as dream makers while resolving that we will work to eliminate all the historical barriers to that dream becoming a reality.

REALTOR® Resources

It underscores our commitment to helping our clients achieve their dreams of buying or selling their homes, and the significance of our role in achieving those dreams. From an advocacy standpoint, it means we will seek affordability and equity in housing throughout the state. The October issue of Illinois REALTOR® magazine explains the American Dream theme in greater detail.

ROI (Revitalize, Opportunity, Influence) continues to be the foundation of our programming in 2022. The American Dream theme underscores our commitment to helping our clients achieve their dreams of buying or selling their homes and the significance of our role in achieving those dreams.

ROI stands for Revitalize, Opportunity, Influence. Illinois REALTORS® are committed to Revitalizing our businesses, our communities and our state; to Seizing opportunities to grow, to learn and to serve; and to Influencing policies that affect our industry by advocating for homeowners and private property rights in Illinois.

REALTORS® are working harder than ever to remove homeownership barriers and make the dream of buying or selling a home possible for EVERYONE.