The REALTOR® Mark is an Asset Worth Protecting (and Required by your Membership)
As REALTORS®, our membership marks are one of the profession’s most valuable assets — they signal professionalism, trust, and ethical commitment to clients and the public. To help you use these marks correctly and consistently in your business communications, the National Association of REALTORS® has developed the Association Trademark & Logo Toolkit. This member-exclusive resource includes easy-to-share videos, social graphics, email banners, and other promotional assets that make it simple to understand NAR’s trademark rules and reinforce proper use of the REALTOR® marks across your marketing and branding efforts.
About the writer: Prior to joining Illinois REALTORS® in 2022, Victoria (Vicki) Munson was an attorney in private practice focusing on real estate and estate planning matters. She enjoyed assisting buyers and sellers in bringing their transactions to the closing table. Victoria earned her bachelor’s degree from Western Illinois University and her Juris Doctor from The John Marshall Law School.
