“Make this the year you try Facebook Live,” says Marki Lemons Ryhal, REALTOR® and social media trainer in the cover story of January Illinois REALTOR® magazine.

Marki Lemons Ryhal

Lemons Ryhal is one of nine individuals who share their ideas for REALTORS® to build their businesses in 2017 in “Work Smart! Business hacks to help you kick-start 2017.” Of the five tips she offers regarding Facebook Live, one is to:

• Stop stressing about how you will look on camera. Consumers don’t care, they just want good content. Do pay attention, however, to recording quality. Viewers will accept bad visual quality, but they won’t listen to bad audio.

For more ideas from Lemons Ryhal and other industry experts, go to page 16 of the January magazine.