Create professional development programs that help REALTORS® strengthen their businesses.
Protect private property rights and promote the value of REALTORS®.
Advance ethics enforcement programs that increase REALTOR® professionalism.
Protect REALTORS® by providing legal guidance and education.
Stay current on industry issues with daily news from Illinois REALTORS®, network with other professionals, attend a seminar, and keep up with industry trends through events throughout the year.
Illinois REALTORS® is pleased to announce the launch of a new consumer advertising campaign called Your American Dream, aimed at educating the public on the value of working with REALTORS® when buying or selling property. This campaign will emphasize that REALTORS® have the expertise to guide clients through the entire real estate transaction process and will help you build your brand by using messages and images created by an award-winning advertising agency.
“Now is the time to educate consumers about the expertise we provide in unlocking the door for them to achieve the American Dream of owning a home,” said Michael Gobber, your 2023 Illinois REALTORS® President. “I want to thank the Consumer Advertising Campaign Presidential Advisory Group for their oversight and management, and the Finance Committee and full Board of Directors for their support as well.”
REALTOR® members, local associations, and brokerages will have access to these professionally developed advertisements to market their businesses. This link provides the assets you can use as a member to promote your business and attract more clients. Also, your Illinois REALTORS® website has been updated with a consumer facing page to provide more information about the campaign, why they should work with a REALTOR® and a comprehensive listing of members so they can find a REALTOR® in their area. If you have any questions, please email [email protected].
The campaign will reach Illinois consumers across a variety of advertising mediums, including some television, billboards, print and digital advertising, social media, radio, podcasts, local publications and more. By leveraging so many communications channels, a wide range of consumers will hear and read about the value of working with REALTORS® to buy and sell property.
The advertisements were created by O’Keefe Reinhard & Paul (OKRP), one of the leading national advertising agencies. OKRP has created award-winning advertisements for Burger King, Ace Hardware, Illinois Lottery, Illinois Tourism and the Masters Tournament.
Help us share the message to consumers that Illinois REALTORS® are here to help homebuyers and sellers throughout the state to find their own American Dream of homeownership.
