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Your American Dream Campaign Commercials

Your American Dream

For the first time, we have conducted a statewide advertising campaign telling consumers the important role REALTORS® play in achieving the American Dream of Homeownership. The campaign emphasized that REALTORS® are uniquely qualified to help clients find the home of their dreams, and we are proud to be a part of it.

The campaign has reached Illinois consumers across a variety of advertising mediums, including some television, billboards, print and digital advertising, social media advertising, radio spots, coverage on podcasts and in local publications, and more. By leveraging so many communications channels, a wide range of consumers will hear and read about the value of working REALTORS® to buy and sell property.

We want to share your TikTok!

As part of the consumer advertising campaign, Illinois REALTORS® shared these advertisements with Illinoisans to underscore the REALTOR® difference. Please feel free to share it on your social media pages.

Create a TikTok reel and we will highlight it on the Illinois REALTORS® website, social media pages and events.

Taking part is easy! Pick one of the topics below, record a short TikTok (remember to tag us) and submit a copy to us so that we can share it on our channels.

Natalie – Day in the Life_Final_Final2023-08-04T14:27:42-05:00

Campaign FAQ

To educate the public on the value of working with a REALTOR® when buying or selling property. REALTORS® have the expertise to guide them through the entire real estate transaction process. Also, you can share and personalize the campaign messages and images to help you to build your brand.

This consumer awareness campaign is the evolution of what took root more than 18 months ago. That is when we launched our member initiative titled “Everyone deserves the American Dream: REALTORS® are the key to homeownership.”

But it is not enough for us to be the only ones that understand the important role we play in helping people achieve the American Dream. We need elected officials and the public to be aware of this fact as well. This statewide consumer awareness campaign will do that.

This campaign is scheduled to run from now until the end of August.

The “Your American Dream” campaign consists of ads that show how REALTORS® advise, guide, counsel, teach, advocate and protect our clients. The ads will be displayed in traditional and streaming television channels, on highway billboards, YouTube and in other social media channels as well. The 15- and 30- second video spots titled, “Your American Dream,” feature a couple working with a REALTOR® to buy the home of their dreams.

Consumers can find a REALTOR® in Illinois by going to www.IllinoisRealtors.org/YourAmericanDream. Then they enter a zip code to scroll through a listing of REALTORS® who work in the area where they want to live.

We need this campaign now more than ever.

We face increased competition like never before. There are tech companies out there right now marketing to the public that we are not needed, and we do not provide value.
And many people falsely believe they can save time and money selling and buying their own property. Why some authorities have openly questioned our value as buyer representatives.

On top of all of that, we face a market that will not be riding as high as the past two years. So what better time than now to highlight the importance of REALTORS®. How we advise, teach, advocate, and look out for our clients and help them reach their goals.

We are sending the message loud and clear that REALTORS® are the key to homeownership.

Yes.

It defines the REALTOR® difference to existing and prospective homebuyers and sellers in Illinois. It speaks to how REALTORS® serve their clients, improve their communities and help make Illinois more attractive and affordable. Because… That is Who We ’R’!

This campaign also binds our efforts. While the consumer campaign is generating awareness of the important role of REALTORS® in helping Illinois consumers buy and sell property, our advocacy team is working at addressing the woeful inventory of housing at all economic levels around the state.

After a comprehensive, nationwide search process, we chose to work with O’Keefe Reinhard & Paul (OKRP), one of the nation’s leading multicultural advertising agencies. This Illinois based agency has created award winning campaigns for Burger King, Ace Hardware, the Illinois Lottery, Illinois Office of Tourism and the Masters Tournament.

We want to thank your Illinois REALTOR® members Tommy Choi, Suzanne Miller, Natalie Mulhall, Amy Robey, Brandon Shaffer and Tracey Royal for volunteering their time to oversee this campaign. They are members of the Consumer Advertising Campaign Presidential Advisory Group. We also want to thank the Finance Committee and full Board of Directors for their support.

There is no cost for you to share and/or personalize the social media ads. Under the direction of the Illinois REALTORS® Consumer Advertisement Campaign Presidential Advisory Group and your Illinois REALTORS® Board of Directors, the staff utilized existing resources for this cost-effective and efficient campaign.

We encourage you to share and/or personalize these advertisements. For materials you want to personalize, learn more about how to use the Photofy service below.

Social Media Resources

As an Illinois REALTOR®, we periodically develop free images and messaging to use on your social media platforms on a weekly basis. And we hope you can take what has been created and add your own stories and special touch to the campaign.​

Images for Social Media

Images and text you can use on your social media channels. Simply right-click on the image to save. Please only use the language below each picture.

With almost a decade of experience on average, members of Illinois REALTORS® can guide you through all the ins and outs of homebuying. REALTORS® are members of the National Association of REALTORS® and are bound by its Code of Ethics. #IllinoisHomeownership #RealtorsAreTheKey #IllinoisRealtors

Your dream comes first. REALTORS® are members of the National Association of REALTORS® and are bound by its Code of Ethics. #IllinoisHomeownership #RealtorsAreTheKey #IllinoisRealtors

We all have an American dream home. Let a member of Illinois REALTORS® help take yours from realty to reality. REALTORS® are members of the National Association of REALTORS® and are bound by its Code of Ethics. #IllinoisHomeownership #RealtorsAreTheKey #IllinoisRealtors

Illinois REALTORS® and Photofy

Illinois REALTORS® is offering members an added benefit. Photofy gives you easy access to the Your American Dream templates that you can create, own, and share. You can even add your own photo and contact information.

To Get Started

  • Register for Photofy at photofy.com/nar
  • Enter your contact information & NRDS ID to register

  • Download the Photofy app from your mobile device (Apple or Google)

  • Sign in using your business–registered email address along with the password you created

  • Click accounts (bottom up arrow) & select Illinois REALTORS®

  • Fill out the information on the welcome page. This will automatically populate templates.


Your American Dream Sharable Content