What is the American Dream of homeownership? It is a phrase you will hear often in 2022.

The phrase, and the principles behind it, will be the guiding force behind everything Illinois REALTORS® does this year, from political advocacy efforts in Springfield to fighting to end discriminatory appraisal practices to increasing diversity and inclusion within the industry.

The American Dream also builds on the association’s program foundation of ROI (Revitalize, Opportunity and Influence). Illinois REALTORS® is working to create the opportunity for everyone to achieve the American Dream of homeownership.

Illinois REALTORS® will be working to increase affordability and equity in housing throughout Illinois so that EVERYONE has the opportunity to own a home regardless of where they live, their socio-economic background or their ethnicity.

If making the dream of homeownership accessible to everyone is the goal, then REALTORS® play an essential role in making it a reality.

A dream is launched

Illinois REALTORS® officially launched the “Everyone deserves the American Dream” campaign in January at its Winter Business Meetings in Bloomington-Normal.

You will see the American Dream theme at Illinois REALTOR® events throughout the year along with information on resources that will help you promote homeownership including tip sheets on mortgage financing programs and reasons to sell a home, information and action steps regarding discriminatory appraisals and news on our advocacy efforts to improve housing affordability and fight bad legislations or regulations at the statehouse and local level.

We also want to hear your stories of what the American Dream of homeownership means to you or your clients. We will be collecting these stories throughout the year and sharing them on our website and social media channels.

Importance of the American Dream

Homeownership is a financial investment that allows people to build equity, generational stability and wealth. Homeownership also is a way to build neighborhood stability, economic opportunity and educational achievement.

But for too long that promise of homeownership and all that it can mean haven’t been available to all Americans equally.

REALTORS® are the key

As we work to expand the American Dream to everyone, REALTORS® are essential to making that happen. You aren’t just the voice of real estate in Illinois, you are also problem solvers who want to make a difference.