Everyone deserves the American dream of homeownership and REALTORS® are the key to making it a reality.
It was almost two years ago that Illinois REALTORS® launched a member campaign advocating the need to remove historical barriers to homeownership, help more people achieve the American dream and highlighted the important role you as REALTORS® play in making it happen.
Now Illinois REALTORS® is taking that message to consumers.
Illinois REALTORS® has launched its first-ever statewide consumer advertising campaign called, “Your American Dream.”
The new consumer campaign builds off the “Everyone Deserves the American Dream: REALTORS® are the key to homeownership” member campaign and seeks to educate the public about the value of working with a REALTOR® when they are buying or selling property.
The goal of the campaign is to drive home the message that REALTORS® are the key to unlocking the dream of owning a home.
“Now is the time to educate consumers about the expertise we provide in unlocking the door for them to achieve the American Dream of owning a home,” said Michael Gobber, Illinois REALTORS® 2023 President and designated managing broker-partner of Century 21 Affiliated in Westchester.
This statewide campaign will reach Illinois consumers across a variety of advertising mediums, including traditional and streaming television, billboards, print and digital advertising, social media, radio, podcasts, local publications and more.
The campaign features 6-, 15- and 30-second videos titled, “Your American Dream” that feature a couple working with a REALTOR® to find and buy the home of their dreams.
Wherever potential homebuyers or sellers are throughout Illinois, they will learn that REALTORS® have the expertise to guide them through the entire real estate transaction process.
Making it easier for everyone to achieve their American dream of homeownership is part of Illinois REALTORS®’ ongoing mission to increase affordability and equity in housing throughout the state so that everyone has the opportunity to own a home regardless of where they live, their socio-economic background or their ethnicity.
Help us share the message to consumers that Illinois REALTORS® are here to help homebuyers and sellers throughout the state to find their own American dream of homeownership.
REALTORS®, local associations and brokerages have access to these professionally developed “Your American Dream” advertisements to market the campaign and their businesses. Illinois REALTORS® is offering Photofy, an app service that will make it easy for you to share the campaign’s digital images and assets.
The “Your American Dream” advertisements were created by O’Keefe Reinhard & Paul (OKRP), one of the leading national advertising agencies. OKRP has created award-winning advertisements for Burger King, Ace Hardware, Illinois Lottery, Illinois Tourism and the Masters Tournament.
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