“As you develop an advertising plan for your real estate business, make sure you are following professional standards guidelines. Illinois REALTORS®’ has updated the popular member guide, “21 Things to Do and Not Do When Marketing Your Business.”

Download a copy of the updated guide and listen to a new podcast with Director of Ethics and Professional Standards Becky Carraher and Ethics and Legal Services Manager Mindie Nesch as they explain the dos and don’ts of advertising in a way that meets state and REALTOR® Code of Ethics guidelines.

Example Dos and Don’ts

  • Be honest and truthful
  • Present a true picture
  • Ensure your status as a real estate professional is readily apparent
  • Disclose any benefit from a third party
  • … and seven more!
  • Be misleading or untruthful

  • Post blind ads

  • Advertise property without authority

  • Quote a price that is different than what was agreed to with the seller or landlord

  • … and six more!

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