Morning Minute: Need a new idea for marketing an old listing? Try humor

The Wall Street Journal reports on a Canadian real estate agent who is trying to drum up interest on a year-old listing by injecting a little humor into his yard signs. He adds a new rider each week, promoting the fact that it isn’t haunted or that it features indoor plumbing.  The agent says it’s getting more foot traffic and he’ll keep coming up with goofy ways to promote the listing until he gets a buyer.

In other news:

How can buyers qualify for today’s record-low mortgage rates? If they want one below 4 percent, their best bet is to have a credit score of 740 or more. Read the New York Times article for more tips.

2012-07-03T11:10:45-05:00July 3rd, 2012|Uncategorized|0 Comments

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